About the project
Afloat is a non-profit organization that offers support to international pregnant and new mothers across Germany through the ups and downs of motherhood.
I had the opportunity to work on the cover and back layout for the promotional printed flyers of the organization.
In addition, I have illustrated the image that it is shown on the back side.
I worked with a pre-existing brand manual. Using the color palette, I created the miscellaneous you see in the background. Also, with the purpuse to give more color and joy to the brochure, I illustrated the image that you can find on the back.
Following the simple and modern style of the brand, I draw a picture of two immigrant mothers
sharing experiences about motherhood.
“Rocío worked with our non-profit Verein to both design a flyer as well as a series of social media posts. She quickly and intuitively understood our mission and target demographic and perfectly distilled our message through her design. Consulting with Rocío not only resulted in fantastic outreach materials but helped us distill our ideas and brought clarity to our work for ourselves. Thank you Rocío!".
